This afternoon I (Katie) was inputting new subscription orders and renewals as I typically do on a Thursday. I open up the envelopes, separate the checks from the slips and type away in our system.
Every once in a while a renewal subscription slip will come back with the word “CANCEL” scrawled across the name and address. When this occurs, I will follow-up with the subscriber to inquire as to the reason they will not be renewing. Most times I don’t hear back.
This thought was in my mind as I pulled a renewal slip out of the envelope today with the words ‘turn over please’ written on the front.
To Whom It May Concern:
I won’t be renewing my subscription, as my kids are now 21 and 17-years-old. It’s been wonderful having your subscription all these years – enjoyable and informative! I’ve enjoyed seeing you grow from the “little” black and white magazine to the wonderful, colorful, production you have now. Thank you for all the wonderful articles and events you have given me over the years. I wish you nothing but continued success!
Wow.
The staff here at Raising Arizona Kids are not rock stars. We come in day in and day out, put in a hard day’s work in this fledgling industry and hope that we help one parent connect better with their child(ren) and family. This small note that took one subscriber maybe five minutes to scribble down made our entire office’s day.
And when I checked her records? Subscriber since 1992.
Thank you Linda for your loyalty and appreciation. We’re happy to have been a part of your children’s lives as they’ve grown, and thrilled you’ve been with us as we have as well.
